Accelerated Mobile Pages - AMP
What are Accelerated Mobile Pages (AMP)?
Whether you are a publisher, e-commerce company, storyteller, advertiser, or email sender, AMP makes it easy to create great online experiences. Use AMP to create websites, stories, ads, and emails.
If you've ever searched for content on a mobile device, you've probably encountered AMP or accelerated mobile pages.
AMP is an open source framework developed by Google in collaboration with Twitter. Accelerated mobile pages create better experiences and faster page loading via the mobile network.
How does AMP work?
Think of AMP HTML as a version of plain HTML. The AMP framework has strict rules for HTML tags that you can use. To ensure fast page loading, some HTML elements such as forms are not allowed in AMP. The AMP framework also requires you to use an upgraded version of CSS. See the full list of required HTML tags for the AMP framework. None of this should be new for you if you are used to creating web content using modern HTML and CSS.
Do I need to use AMP for my website?
All SEO and mobile enthusiasts agree that a well-implemented AMP website leads to:
- Significantly increase of the volume of organic search traffic.
- Increase user engagement and achieve better results.
- Reduce the load on your servers as Google caches and responds to most search results
- Enable your content to be prominently displayed in the AMP slider in mobile search results
DevScale develops separate AMP pages for existing online stores. This significantly speeds up the loading of product pages when the user has come from Google results.
List of realized AMP pages: