Accelerated Mobile Pages - AMP

What are Accelerated Mobile Pages (AMP)?

Whether you are a publisher, e-commerce company, storyteller, advertiser, or email sender, AMP makes it easy to create great online experiences. Use AMP to create websites, stories, ads, and emails.

If you've ever searched for content on a mobile device, you've probably encountered AMP or accelerated mobile pages.

AMP is an open source framework developed by Google in collaboration with Twitter. Accelerated mobile pages create better experiences and faster page loading via the mobile network.

How does AMP work?


Think of AMP HTML as a version of plain HTML. The AMP framework has strict rules for HTML tags that you can use. To ensure fast page loading, some HTML elements such as forms are not allowed in AMP. The AMP framework also requires you to use an upgraded version of CSS. See the full list of required HTML tags for the AMP framework. None of this should be new for you if you are used to creating web content using modern HTML and CSS.


To ensure the fast loading of pages on mobile devices, AMP restricts the use of any Javascript. The only exception is for AMP scripts, which are optimized for faster page loading. AMP JS provides an easy-to-implement library with individual components. You can create animations, load content dynamically, change the layout, and more with AMP's vast component library. (And don't worry, there's also an AMP component for GDPR compliance. :) )

Do I need to use AMP for my website?

All SEO and mobile enthusiasts agree that a well-implemented AMP website leads to:

Our projects

DevScale develops separate AMP pages for existing online stores. This significantly speeds up the loading of product pages when the user has come from Google results.

List of realized AMP pages:

Landing pages
City Tour

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